Gone are the days of the paper church newsletter. You know…the kind that actually had a stamp on it. We walked to our mailbox, opposed to clicking on our inbox.
As a Campus Pastor, I’m learning the massive importance of 2-way communication with those in our church. One tool I’ve absolutely fallen in love with is MailChimp. We use this service to send weekly eBulletins to our church attendees. It has helped us tremendously. (Here’s an example of ours)
It’s only helpful if you have a name and an ACCURATE email address. This is where traditional ‘paper’ Communication Cards fall short.
It can be quite frustrating…having a communication card from a 1st time guest and not being able to read their email address. Maybe the ink was smeared, or they simply write like a doctor (no offense). Have you had this happen? This new guest visits your church, takes time to give you their info and drop the card in a box hoping for some sort of correspondence. And the worst instance is when this happens and they did not include a phone or snail-mail address. Now you’re at a dead end. The only thing to do here is pray that they return so we can follow up.
All that leads me to say this. Churches must develop ways for those attending their worship services to submit Communication Card information via their mobile devices from their seats or in their vehicles on their way home. This will not only improve the accuracy issues mentioned above, it will also increase connections.
Here are a few key connection practices.
- Convenience | Place communication cards in the seats. Don’t ask people to stop by somewhere else to pick one up…they won’t! Also, keep the card as simple as possible. Fewer specifics and clutter are less overwhelming.
- 2-Way | People in your church should always have a way to respond or answer a question. For an eBulletin, take advantage of hyperlinks. These can connect them from there to social media, staff emails, event registration forms, and helpful resources.
- Follow up | This is HUGE for people who just visited your church. First-time guests at our church receive a welcome letter (mailed with a stamp) mailed on Monday, followed by a brief email. This email encourages them to connect with us on Facebook, Twitter, our website, and by signing up for our eBulletin.
- Centralized | For us, we want everyone to receive our weekly eBulletin. They can get everything they need in one ‘centralized’ location.
Rich Birch offers some solid tips on following up with guests who visit your church in this UNSEMINARY post. You will want to check it out.
What does your church do? What areas of connection do you struggle with? Would you add any thoughts on the topic?
Please leave a comment.
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